Coffin Calendar

I'm not sure this type of thing will influence the decision makers in the target market.

clipped from www.ananova.com An Italian firm of undertakers has unveiled its 2008 calendar - featuring glamour models draped over its range of coffins. Owber Maurizio Matteucci defended the calendar - on sale at his firm's outlets for just £7 - which has caused outrage in the Catholic country. He said: "It is good marketing but it is also but also a way to play down such a serious subject and to smile.

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